AWS Certified after party
✦ In-House ✦ Art Direction ✦ Spatial Design ✦ Print Asset Delivery ✦ Vendor Management ✦
A certified celebration
In 2022 I was tasked with art direction and asset creation for an AWS Certified after party at Brooklyn Bowl in Las Vegas during their annual tech convention, re:Invent.
Given the auxillary nature of the event, visual direction was much more open for interpretation than other official re:Invent spaces.
The final direction was inspired by the venue itself, blending AWS colors and brand direction with the grunge 1920s circus aesthetic of the Bowling alley.
Moodboard and color selection
posterbox designs
Reception Area
Delivery
From lighting to screens, and swag to print posters, the whole venue was decked out with custom graphic applications. In the end, about 50 total deliverables were created to skin the space for our one night event.
Bowling alley
t-shirt giveaway
